Entering into a new decade, the future of the sports industry in Los Angeles was looking increasingly global, as international competitions populated our stadiums and facilities.
Amidst the current pandemic, sub-sectors across the industry are exploring new strategies to meet consumer demands to continue the upward trend in economic growth. During these unprecedented times, the future can seem intimidating, and the sports industry brings promise and a glimmer of light, as we look ahead.
The economic impact of sports increased $2.1 billion between 2012 and 2019 in Los Angeles County. With 12 major league professional teams and several large sporting events like the Long Beach Grand Prix and the LA Marathon, the regional sports scene helped to expand economic development and increase job creation.
Slated to host the Super Bowl, the US Open Golf Tournament, FIFA World Cup, Summer Olympics, and other national and international sporting competitions, Los Angeles County seems to offer a reinvigoration into the industry.
Join the conversation on June 16, 2020, as the LAEDC focuses on timely research to provide updated regional insights that will inform the sporting ecosystem’s decision-makers about the state of the industry and where the opportunities are; as well, how recovering from the current pandemic will affect future growth.